The Rolex GMT-Master II "Pepsi," with its iconic two-tone blue and red Cerachrom bezel, has captivated watch enthusiasts for decades. Its rich history, undeniable elegance, and robust performance have cemented its place as a grail watch for many. But the specific reference, often referred to colloquially and incorrectly as the "Pepesi Rolex," remains a point of some confusion. This article aims to clarify the terminology, explore the market value of this highly sought-after timepiece, and delve into the factors driving its significant price appreciation. As of Autumn 2024, a mint-condition example commands a price hovering around $23,000, a substantial premium over the manufacturer's suggested retail price (MSRP) of the current model. This article will explore this price discrepancy and the wider market surrounding the discontinued and current iterations of the Rolex GMT-Master II Pepsi.
Understanding the "Pepesi" Nomenclature
The term "Pepesi Rolex" is not an official designation used by Rolex. It's a colloquialism, likely born from the online watch community, referring to a specific generation of the GMT-Master II with the blue and red bezel. The accurate terminology should always refer to the specific reference number, such as 16710, 116710BLRO, or 126710BLRO. The confusion stems from the visual similarity between different generations of the Pepsi GMT-Master II. The subtle differences in case size, movement, and bezel material often get overlooked, leading to the informal and imprecise "Pepesi" label. This article will strive for accuracy while acknowledging the prevalence of this informal terminology.
Rolex Pepsi Discontinued: A History of Models
Understanding the price surge of the "Pepesi" requires tracing the history of the discontinued models. Rolex's production history is punctuated by shifts in materials, movements, and designs, each influencing the current collector's market. Several discontinued Pepsi GMT-Master II models significantly contribute to the current landscape:
* Reference 1675: An early iteration, the 1675, boasted a bakelite bezel, which is prone to fading and cracking over time. Finding one in excellent condition is exceptionally rare, driving up its value considerably.
* Reference 16710: This model, often considered a sweet spot for collectors, featured a slightly larger case than its predecessor and a more durable aluminum bezel insert. Its production spanned several years, leading to variations in dial and hand sets, adding further complexity to its market value. This reference is often the target of collectors searching for an "affordable" vintage Pepsi.
* Reference 116710BLRO: This model marked a significant shift with the introduction of the Cerachrom bezel, a far more scratch-resistant ceramic insert. Its popularity and relatively recent discontinuation are major factors in its current high price. Many consider this to be the watch people mean when referring to "Pepesi Rolex."
These discontinued models, especially the 116710BLRO, are the primary drivers behind the high prices seen in the pre-owned market. The discontinued status, coupled with consistent demand, creates a scarcity that fuels price appreciation.
Rolex Pepsi Price Chart: Tracking the Market
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